One Direction Lights Up Manila with Penshoppe

Ready for these boys to make YOU feel beautiful? Penshoppe welcomes the British boy band to the All Stars family!

Being stuck in traffic just got a little more interesting, especially if your car happens to be parked in front of the gigantic billboard of these five cuties along EDSA.

The influx of international celebrity endorsers in the country for local clothing brands has been keeping many of us on our toes in anticipation. With big names like Zac Efron, Ian Somerhalder, Ed Westwick, Mario Maurer, and Leighton Meester in the mix, one can't help but wonder: how can they possibly top that?

Well, Penshoppe has done it again! With the revival of the boy band era, it seems only fit that they tap the cream of the crop. In this case, it's British pop sensation and certified hearthrobs, One Direction! With their catchy tunes, preppy-yet-cool style, and of course, their hot accents, how can anyone resist?

Get ready to be swept off your feet as Harry Styles, Niall Horan, Zayn Malik, Liam Payne, and Louis Tomlinson "light up your world like nobody else" as Penshoppe's newest endorsers! With their signature tailored looks and individual styles, they are the perfect choice for the brand's hip collection of casual yet sophisticated apparel.

“We are very happy to welcome One Direction to the Penshoppe family,” says Brand Director Alex Mendoza. “As a brand with an already-established look, we are particular about who we choose to represent the label and how they reflect our fashion aesthetic and overall image, and One Direction fits the bill perfectly. They’re fun, fresh, dynamic, and exciting—qualities that are characteristic of the PENSHOPPE brand and its signature pieces.”

As a special treat for Filipino fans, One Direction’s latest limited edition album, Take Me Home: The Special Yearbook Edition, will be available exclusively at Penshoppe for only P550 (discounted from the original P995 retail price).

With every P1,500 single receipt purchase from any Penshoppe or Teenlab boutique, from November 17 to 30, shoppers can reserve their albums, which will be available for redemption at the branch where the qualifying purchase was made beginning December 1, the official release date, upon the presentation of the receipt.

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