Get Your Designer Shoe Fix At Department Store Prices!

Rajo Laurel teams up with SM's Parisian and releases TDF pairs of heels for practical stylistas.

Kate Moss for Topshop, Versace for H&M, Missoni for Target...designer clothes have never been this affordable and accessible! (Yay for us!) SM Department Store's in-house shoe brand, Parisian, recently got into the "high-low" fashion trend by teaming up with local designer to the stars, Rajo Laurel. Talk about a "cool-abboration!"

Rajo's known for his fashion-forward gowns and dresses--remember Anne Curtis' jaw-dropping outfit during the Philippine Fashion Ball?--but he's always had a Carrie Bradshaw-esque fascination for shoes. He muses, "Shoes have a special place in my heart. They are the cornerstone of fashion. They ground the outfit; you can say they start the whole look."

Rajo! for Parisian is an exclusive SM capsule collection of 14 gorgeous shoe styles that were recently released at the SMDC Grand Showroom in Pasay City. The range includes vertiginous wedges, sexy strappys, pretty sandals...you get the picture. They all look uber-classy, but the price range will surprise you: They retail for only P999.75 to P2,199.75!

Cinderella's fairy godmother once told her, "If you want to change your life, you need to start from the ground up." Snap up a pair or two from the Rajo! For Parisian collection and you might just strut into a whole new glamorous life.

Launch the gallery to view Rajo's collection and shoe sketches, and also see the fashionistas we spotted at the press launch!


The Rajo! for Parisian collection is available at seven premiere SM Department Stores: SM Makati, SM Cubao, SM North EDSA, SM Megamall, SM Southmall, SM Mall of Asia, and SM Cebu.

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