Hear the word “wedgie” and you immediately think of older brothers pulling evil pranks, annoying underwear that won’t stay put, and all the countless times you had to inconspicuously pull on your bottoms in the middle of the mall. Not fun at all.
So a jean style called the Wedgie is a terrible, terrible idea, right? Wrong.
Meet Levi’s new Wedgie Fit jeans. A modern and incredibly sexy update on the Mom jeans, the Wedgie is contoured to hug your waist and hips, lifting your butt to make you look like a Jennifer Lopez butt double.
In an interview with Mashable, senior vice president of Levi’s Global Design Jonathan Cheung attributes the Wedgie to how girls nowadays wear vintage denim. “The Wedgie is inspired by girls [who] were downsizing a vintage 505 and wearing it very close and almost vacuum-packed to the rear-ends—hence the affectionate and cheeky name,” he said.
Of course, your girl Kylie Jenner was way ahead of the game. She’s already posted photos showcasing her tush in ripped vintage-wash Wedgies, and she looks BANGIN’.
Check out how the high-rise fit accentuates her waist, and tell us you’re still unconvinced!
No word yet when the Wedgie will be available locally, but we’ll be waiting with bated breath. Straight up booty goals right there!
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