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The Local Beauty Brands Pinays Loved In 2018

We can't wait to see what's next for P-beauty in 2019!
PHOTO: (LEFT) Instagram/blkcosmeticsph, (RIGHT) Instagram/colourette.cosmetics

2018 was a great year for the local beauty industry: A lot of amazing local beauty products came out, and more Pinays began to favor Philippine-made items to cater to their skincare, makeup, and hair care needs. 

What we love about this P-beauty boom: We have a lot of high-quality products to choose from at an affordable price; most of them are even comparable to other international and popular beauty brands, prompting our balikbayan relatives to bug us to shop the items for them so they can try it!

Scroll below to see our roundup of the best local beauty brands and collabs so far:


Ever Bilena x Kris Aquino Collection

The Queen of All Media launched a makeup line with the local beauty giant earlier this year. It initially included two matte lipsticks and two eyebrow pencils, but since then three new products joined the line: liquid lipsticks, powder foundations, and blushes!

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Where to get: Watsons, Lazada, SM Beauty, Robinsons Department Store

BLK Cosmetics K-Beauty, Travels, and '90s Collections

Anne Curtis' baby, BLK Cosmetics, was on a roll this year! They came out with a ton of new collections and each one was cuter than the last.

Where to get: Glorietta, Alabang Town Center, Trinoma, Watsons, Zalora

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BYS x Nadine Lustre Lustrous

The collab carried products that had adventurous and wearable shades. Nadine made sure that her taste in makeup + what most Pinays want were covered by this collection.

Where to get: Robinsons Department Store, SM Beauty, Watsons


This year, Careline released a bunch of ah-mazing and affordable lipsticks, liquid lippies, and multi-purpose sticks. And because they're all creamy, pigmented, and long-lasting, they're now staples in our makeup kits! 

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Where to get: Robinsons Department Store, Landmark Department Store, SM Beauty, Watsons

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Vice Cosmetics

Vice Cosmetics came out with not just one or two collections this year, but three: the Vice x Bang collection (a collab with Filipino fashion designer Bang Pineda), the Water Gel Lip & Cheek Tint collection, and the Aura Cheek collection. Their products may be on the affordable side, but they all have great quality!

Where to get: Watsons, SM Beauty, Market! Market!

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Happy Skin x Kath Bernardo Collection

Kathryn's collab with Happy Skin was sold out during its first release. The collection was composed of beauty basics any Pinay could use daily. Also, how can you resist the pretty pastel packaging, right?

Where to get: SM Megamall, Glorietta, Alabang Town Center

Sunnies Face

To say that Sunnies Face broke the internet is an understatement. The Georgina Wilson, Martine Ho, Jess Wilson, and Bea Soriano-Dee-led beauty brand was one of the most hyped up brands of 2018, and for good reason. Their Fluffmatte lippies were creamy and lightweight on the lips, and they each came in a sleek, minimalist tube. P.S. They recently launched a set of highlighter sticks that look like pretty crayons!

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Where to get: Glorietta, UP Town Center, Lazada, Zalora

Colourette x The Kings Collection

Colourette released a collab collection with Angie and Joey Mead King right in time for Pride Month (June). The line contained wearable and bold multi-purpose lip tints and two highlighter shades for different skin tones.

Where to get: SM Megamall, SM Makati, SM North EDSA

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Beach Born

It all started with a bottle of Sea Salt Spray. Pinays loved how it held curls, and how it gave their hair a beach babe look. Now, they've grown their lineup to Purple Shampoo + Conditioner, hair care bars, and skincare products, too!

Where to get:

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In Her Element

There's no denying that the pink aesthetic of this cruelty-free and paraben-free brand is Instagrammable. But pretty packaging aside, their products are worth a try! For one, their Rose Gel Serum Moisturizer won in the 2018 Skincare All-Stars.

Where to get: Beauty Bar, In Her Element

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By Hand

Take the spa at home with the hand-poured, cold-pressed bar soaps of By Hand. All are made from the purest essential oils that care A LOT for your skin. Fun fact: They also sell the prettiest native bags and the loveliest-smelling linen sprays.

Where to get: By Hand Instagram

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Human Nature

A list about local beauty brands is incomplete without Human Nature. Their all-natural skin, hair, makeup, and body products are cruelty-free and don't cost a ton! Another thing we love about them is they give back to the community by employing Gawad Kalinga residents and adopting work policies which help their employees have work-life balance.

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Where to get: Robinsons Supermarket, Rustan's Supermarket, Beauty Bar, Watsons, SM Beauty

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