Yesterday, soon-to-be 21-year-old cosmetics business mogul and overall business badass Kylie Jenner made it easier for customers to test out her products with the launch of new Instagram face filters. The feature allows users to simulate what certain shades look like on them without having to buy them first.
The catch? It's only available to her followers, so, for the sake of journalism, I followed Kylie Jenner on my personal Instagram account and shamelessly took selfies at the Cosmo office to test the feature out for myself. You're welcome.
The filter obviously applies lipstick, but it also sneakily smoothens the selfie-taker's face, adds long lashes, and basically makes you look good in every shade. This was either a super smart way convince more people to grab lip kits, or eliminate the need to go out and get them IRL. But either way, it makes for cute selfies.
The KYLIE filter includes lip kit colors Kandy K, Dolce, Posie K, Say No More, Shady, Boy Bye, and Glitz.
Kylie will soon launch a new line of makeup in honor of her birthday. The collection, called "21," is set to launch four days before her birthday on August 6th.
Here's hoping her new shades Baddie, Twenty One, and Tipsy pop up on her filter because I *cannot* wait to test them out.
This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.