Q: I want to switch up the way I apply my eye shadow, but I need some new ways that are actually wearable. Got any?
A: I was recently at a Chanel product launch and found out a new way to wear eye shadow that even I wasn't aware of. Kara Yoshimoto Bua, the brand's celebrity makeup artist, let me in on one of her little eye shadow secrets that she uses to brighten up her clients' eyes.
She told me to apply my eye shadow on the inner upper crease of my eye, rather than all over my eyelid, intensifying the color in the outer crease for a smoky effect. "It makes it more interesting to put a gold or champagne-colored or medium-tone shadow in that spot than to put color on the entire lid, because when you close your eyes, you get just a glimpse of the color since it's in an unexpected spot," she says. Just don't go too dark with your shadow shades or it will make you look tired. Bua continued to tell me that this placement is the perfect alternative to applying a shimmery champagne or gold highlighter onto the inner "V" corner. "Everyone brightens their eyes using that technique, but this one is subtle and more surprising."
To copy this look, apply concealer below your eye and along your eyelid, so the contrast of the shadow looks crisp and pops against your skin. Next, take an eye contouring brush, swipe it over your favorite softly shaded shadow, and then looking down, press the tip of the brush into the inner upper socket of your eye (it's roughly one-quarter of an inch above the inner "V" corner of your eye). Then, using a windshield wiper-like motion, bring the shadow down toward the inner corner of your eye and out toward the outer corner of your eye (it's up to you how far you want to take it, but Bua recommends keeping it as close to the inner crease of your eye).
And voilà! You're flaunting the latest, most chic, and most interesting way, per Chanel's makeup artist, to wear eye shadow.
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This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.