Instagram just changed the way we use the app—again. In its newest upgrade, the social media platform is now letting users follow hashtags, in addition to following other accounts.
Here's how it works:
- Search a hashtag that interests you on Instagram.
- At the top of the hashtag landing page, you'll see a "Follow" button. Click on it.
- Now you'll be able to see the best posts under that hashtag in your regular Instagram feed and your Instagram Stories bar. Below is an example of what a photo from a hashtag you follow looks like in your feed. You can choose to unfollow a hashtag any time.
- Other users will also be able to see what hashtags you follow by tapping on the "Following" section on your profile. Your Following list will be separated by "People" (aka the users you follow now) and "Hashtags." It'll look like this:
The upgrade is aimed to help you "discover more posts from the interests and communities you care about," Instagram said in a release. That way, it'll be easier for users to keep up with their interests—whether it be street style, beauty, food, or more—while using the app.
The change arrives just one week after another Instagram introduced another new set of Snapchat-like features: Stories Highlights, which allows you show off certain Instagram Stories onto your profile indefinitely, and Stories Archive, which saves your Instagram Stories automatically when they expire.
It seems like Kim Kardashian is already a fan.
With these fast-paced changes, it's unclear what feature Instagram will add next, but one thing's certain: The app has become so much more than a place to post your pretty photos.
This article originally appeared on Harpersbazaar.com. Minor edits have been made by the Cosmo.ph editors.