While you've been living your life and going to work from nine to five, the YouTube beauty community has been burning to the ground and swirling with controversies, including Laura Lee's racist Tweets.
In the documentary, Jeffree touched on his relationships with his ex-friends in the beauty community. While he didn't go into detail, he alluded that they had used him purely to boost their own careers.
Fast forward a few days later and fellow beauty YouTuber Gabriel Zamora lit the match that started the fire, by tweeting a picture of himself and fellow YouTubers Laura Lee, Manny MUA, and Nikita Dragun.
In the now-deleted picture, Jeffree's ex-friends are all holding their middle fingers up, which Gabriel captioned: "Bitch is bitter because without him we're doing better."
To say the dig backfired is an understatement. Gabriel's own racist Tweets were dragged up, along with fellow YouTuber Laura Lee, who's horrific Tweets from 2012 have lead to her losing her beauty sponsorship deals.
As the beauty community burned, Gabriel took to YouTube and posted a video titled, "My Truth."
In the video Gabriel dragged Manny MUA through the mud (whilst using the phrase "Let's keep it one hundred" approximately 10,000 times), claiming that he had not been a friend to him through the controversy and had been more concerned with his image, even telling Gabriel what order the group should post their apologies.
Aside from cutting ties with Manny, Gabriel explained that he reached out to Jeffree and had an eye-opening phone call with him. "A lot of clarity came from that conversation. A lot of things made a lot more sense, once I heard the other side of the story. I thought, 'my friends [would] tell me the truth.' That's not always the case."
After being labeled "toxic", Manny took to YouTube with his video titled, "My Reality Check."
In it, Manny explained that he isn't great at communicating, which is what he blames for the breakdowns in his friendships, especially his relationship with Jeffree.
"There were things that were mutually done to one another that hurt the other. You know, the fact that we didn't communicate that to each other better is truly where I feel our downfall was. It was our lack of communication."
"Jeffree has done so much for me in my life, I would not be where I am today without Jeffree. Jeffree has helped me in insurmountable ways. He truly, truly has. If I could go back and fix things with Jeffree, I would. I really really would."
However, if you thought a reconciliation was coming, think again. While Jeffree has stayed relatively quiet—apart from the odd passive-aggressive tweet—he did take to Twitter to tell everyone exactly what he thought of Manny's apology.
Retweeting @6clipe's thoughts on Manny's video, Jeffree simply added: "This sums up my thoughts on his apology video. Now please stop asking me about it, I'm busy being happy lol"
Check out @6clipe's full tweet below:
"Gabriel's own narrative? You definitely spoke shit about Jeffree behind his back. So it's your influence. You didn't want to bull Jeffree? Just because you don't talk about him on the Internet doesn't mean that what you say behind his back isn't just as hurtful.
"You also don't give credit where it's due (only decided to after shit got too real). Stop saying everything is miscommunication. You didn't know how Jeffree and Patrick felt? As if it hadn't been abundantly clear.
"If you really gave a shit about how they felt you would've been able to see that they were hurt. Gabriel isn't even the one who genuinely scarred Jeffree, yet he was able to rectify his situation and understand what happened.
"Interesting how only you could try and 'better things' after Gabriel makes a video on your true nature. You only decide to do things when it affects you. How the f*ck could you have been so shady but say you loved them? You say you're sorry but you're only apologizing after being exposed.
"You said it's your fault for miscommunication/pride and you KNEW it. Why did you still have to be so petty? I can't believe a thing you say, Manny. You know why? Because your behavior is toxic.
"Toxic people lie and make excuses. Toxic people hurt others and hide behind a persona. Toxic people can't communicate and are often bullies (and yes, you did bully, if not publicly.)
"Toxic people don't apologize when they should, only when they absolutely need to. I can't forgive you right now, and I'm not sure if I'll ever be able to. I wonder if you'll change and truly understand how to be a good person. If you don't you'll only end up hurting yourself and EVERYONE around you. Just like you are doing now,"
I don't know about Keeping up with the Kardashians, but keeping up with the beauty community is a lot messier.
Follow Laura on Instagram.
This article originally appeared on Cosmopolitan.com/uk. Minor edits have been made by the Cosmo.ph editors.