Your *Complete* Guide To Tokyo's Summer Festivals

What to see, what to eat, and where to stay!
PHOTO: (LEFT) Instagram/oimoman, (RIGHT) Instagram/acchi_kocchi

Summer is matsuri (festival) season in Japan! Get ready to eat some yatai (street food), wear a yukata (summer kimono), catch firework displays, light lanterns, and witness lots and lots of street dancing. Just be sure to book your trip between July and August to experience this awesome tradition.

~*Summer Festivals*~

Sumidagawa Fireworks Festival
Head on over to the banks of the Sumida River for Japan’s biggest fireworks festival. The fireworks display is so spectacular, it looks like every star in the night sky has gone supernova! Get into the spirit and dress in a yukata like the locals. It gets pretty crowded so make sure to come early to reserve a spot.

Koenji Awa Odori
This is one of Tokyo’s biggest and most famous dance festivals, featuring a lively traditional Tokushima dance with a 400-year history. With over 10,000 dancers and attracting over a million spectators, this is one street dance party you simply cannot miss.

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Asakusa Toro Nagashi
Participate in one of Tokyo’s more romantic summer festivals. Light a lantern, make a wish, and send it down Sumida River. It’s quite a sight to behold.

Shitamachi Tanabata Matsuri
This festival is marked by huge and colorful bamboo wish trees that look like they were made especially for the ’gram. The Shitamachi Tanabata Matsuri, also known as the Star Festival, tells the story of two stars, Vega and Altair—lovers who were separated and could only meet once a year in the Milky Way. The best place to celebrate and participate in this matsuri is Asakusa’s Kappabashi.

Fukagawa Hachiman Matsuri
Here’s one matsuri that seems designed to beat the summer heat. This is one of the three great Shinto festivals, along with Sanno Matsuri and Kanda Matsuri. Groups of participants carry mikoshi (portable shrines) around the neighborhood while the crowds douse them with water to purify the shrines and cool down the participants.

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Mitama Matsuri
Here’s another summer festival that’s guaranteed to light up your IG feed. This festival is held in honor of the dead and is one of Tokyo’s more well-known Obon festivals. Obon is an event held in the summer where locals welcome the spirits of their dead ancestors back home. During Mitama Matsuri, the walk to the main shrine of Yasukuni is lit with 30,000 lanterns! There are also mikoshi parades, nebuta (lantern floats), and concerts.


Cool down with flavored shaved ice. Take your pick from strawberry, lemon, ramune soda, melon, and matcha.

What’s festival food if it’s not on a stick? Grilled chicken on a stick is a light and easy snack that’s perfect for matsuri season.

Pair grilled squid on a stick with ice-cold beer.

This buckwheat batter ball with grilled octopus in its center is one of the most ubiquitous yatai fare.

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Walking through the streets and wading through a festival crowd can work up an appetite. If you’re looking for something more substantial to munch on, an okonomiyaki will hit the spot.

Ringo Ame and Ichigo Ame
Candied apple (ringo ame) and strawberries (ichigo ame) will satisfy any sweet tooth.

Choco Banana
It’s exactly what it sounds like. For your yatai dessert, have a banana dipped in chocolate or strawberry chocolate.

~*Check In:*~

Book and Bed Tokyo
A traveling bibliophile’s dream lodging. If you’ve ever wondered what it’s like to spend the night in a library, this cozy hostel is for you.

Henn Na Hotel
It doesn’t get more Japanese than this hotel, where you’re checked in by a robot dinosaur at the front desk, and in lieu of a room key, your face is digitally scanned upon check in so that you can access your room just with, well, your face!

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Andon Ryokan
This hostel is a modern lodging that provides a traditional Japanese inn experience, a wonderful juxtaposition of old and new.

Apartment Hotel Shinjuku
The perfect place for you and your girl squad, this place will make you feel like you’re staying in your very own apartment in Tokyo. It comes with a kitchenette, en-suite bathrooms, and even a common laundry area.

Tokyo’s original boutique hotel is big on design. No surprise as it is located in Tokyo’s design district. The rooms have modern Japanese flair—tatami mats and Japanese pebble floor cushions—and there’s a rooftop with a magnificent view of the city.

Now that your Tokyo must-do list is ready, make the most of your VLs and book a trip to Japan right here!

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