Choosing Your Next Pair Of Glasses? This New Study Reveals What Filipinos Look For In Eyewear

Eyeglasses have come a long way from being purely functional. Today, they're part of the outfit: a finishing touch that can pull together a dark academia look, add personality to a fit check, or become an everyday signature. And unlike most accessories, they serve a v practical purpose, too.

Whether you're shopping for your first prescription pair or adding another frame to your collection, choosing where to get your eyewear matters. A new study by NielsenIQ Philippines looks at Filipino consumers' favorite eyewear brands, which ones they trust, and where they go most often for their optical needs.

Choosing an eyewear brand goes beyond finding a pair that suits your style. For many Filipinos, trust, recommendations, and familiarity also play a part.

An independent 2026 study conducted by NielsenIQ Philippines found that EO Executive Optical leads among Filipino optical consumers across three important measures: favorite brand, most recommended eyewear brand, and most patronized optical shop.

Among Filipinos aged 12 to 44 from Socioeconomic Class (SEC) CD households who use optical products, nearly three out of four named EO as their favorite optical shop or eyewear brand. 76% said they would recommend EO to others, while 65% said EO is the optical shop they visit or patronize most often—about 6.5 out of every 10 respondents.

The brand's strong standing is even more pronounced among more established optical consumers. Among SEC AB respondents aged 28 and above, who use optical products, help decide where optical products are purchased, and have purchased and paid for optical products within the past two years, 85% named EO as their favorite optical shot or eyewear brand, while 87% said EO is the optical shop or eyewear brand they would almost recommend to others.

Trust is another area where EO stands out among the consumers surveyed. Seven in 10 respondents in the AB sector and six in 10 in the CD sector definitely agree that EO Executive Optical is the most trusted optical brand in the Philippines. These figures are significantly higher than those of the competing brands included in the study.

Ultimately, choosing where to get your eyewear is a personal decision. And the findings suggest that EO has earned a place among the go-to optical shops of the Filipino consumers surveyed.

The NielsenIQ study was conducted from March 21 to May 13, 2026 across key urban areas nationwide.