Here’s something other swimwear and underwear brands can learn from!
Aerie, the underwear and swimwear label by American Eagle Outfitters, has experienced a surge in sales ever since they stopped relying on heavy Photoshop to prettify their advertisements. According to Refinery29, the brand’s sales increased by 20% in 2015.
Aerie is consistent in promoting body diversity and positivity. Its campaign, #AerieREAL, encourages girls to embrace their figures, while its recent partnership with the National Eating Disorder Association intends to bring light to an issue that faces many young women.
We can only hope other fashion labels can learn from Aerie and the success it’s been having.
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