The fashion world is a fickle place, but some brands like Ray-Ban have managed to stand the test of time.
Thanks to their classic signature style, I'm pretty sure most of you have owned a pair of their iconic sunglasses at one point in your life, and chances are so did your parents. In fact, it's highly probable your grandparents also owned a pair!
Ray-Ban was originally founded in 1937 by American company Bausch & Lomb. They came up with the original Aviator design after a pilot asked the company to make a pair of sunglasses that would stop sunlight damaging his eyes during a flight.
The Aviator design proved popular and was soon being used by the army, because not only did the sunglasses look pretty damn stylish, but they also completely banned the sun's rays.
Get it? Are you catching on? Or do you need me to explain what I'm saying through the medium of Ryan Gosling gifs?
Ray-Bans were designed to block the sun's rays...
Or to word it another way, ban the sun's rays.
Ray-Ban = BAN SUN RAYS
No, you're the stupid one.
Because I definitely didn't have to go through the embarrassment of Googling this to find out.
This article originally appeared on Cosmopolitan.com/uk. Minor edits have been made by the Cosmo.ph editors.