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Ever Bilena Celebrates Its 38th Year In The Industry!

They celebrated their anniversary through a virtual event called 'Ode to Beauty.'
ever bilena 38th anniversary
PHOTO: Instagram/everbilenaofficial

Ever Bilena is the mother company of local beauty brands we've come to love throughout the years: Ever Bilena, Careline, Blackwater, Hello Glow, Ara Colours, Spotlight Cosmetics, and Ever Organics.

For the past 38 years, they have given Filipinos access to high-quality cosmetics and beauty products, some of which have gained cult-favorite status among beauty enthusiasts. Our personal faves include their *iconic* lip and cheek tint, lipstick in Toast Of New York, Careline Mascara, and EB Advance Glow Out Highlighter.

On March 26, 2021, the brand held its first-ever online event to celebrate its milestone. Their roster of celebrity endorsers also joined the fun: Maris Racal, Loisa Andalio, Albert Nicolas were all in attendance.

A few of them had special performances for the guests, too. Careline and Blythe Cosmetics endorser Andrea Brillantes ~wowed~ the viewers with her card tricks.

Facebook/Ever Bilena Cosmetics

Meanwhile Blackwater endorsers Christian Bautista serenaded the guests, while Rayver Cruz kept the audience's energy levels high with a song and dance number. 

Facebook/Ever Bilena Cosmetics
Facebook/Ever Bilena Cosmetics
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Aside from that, there were a ton of games played like Pictionary and charades to keep the audience engaged.

The two raffles in between the program also kept things very exciting. To end the virtual event, there was a *grand* raffle with three lucky winners!

Happy 38th anniversary, Ever Bilena! We wish you even more success in the future.

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