Hit TV Show 'Just Makeup' Is Serving All The Best Looks—And We Found The Products Each Artist Swears By

No one thought a show about contour palettes and cut creases would blow up this fast. Since its October 3 premiere, Just Makeup—the Coupang Play original now streaming globally on Prime Video—has become South Korea's newest pop culture obsession. Globally, it's become a must-watch spectacle for makeup lovers and casual binge-watchers alike.

Within weeks, the series climbed to No. 1 on Coupang Play's chart, with viewership jumping to 665% after Episodes 4 and 5 dropped. It's easy to see why: Just Makeup isn't just another beauty show. It's a masterclass in artistry, ambition, and self-branding.

Sixty contestants—from rising content creators to established celebrity makeup artists (MUAs)—compete across themed challenges armed only with their kits, creativity, and vision of beauty. Whether it's a signature look, a one-on-one "mirror match," or glamming up K-pop idols like STAYC and TWS, each contestant proves that makeup is more than a look—it's an expression. It's about who can communicate a vision with, quite literally, just makeup.

Produced by the team behind Culinary Class Wars, the show brings that same high-intensity energy to the world of beauty. Each contestant also has a codename that reflects their signature style or standout skill, giving fans an extra reason to root for them while keeping their creativity front and center.

Every look deserves a spot on your inspo board—and we've gathered the standout looks along with the exact products behind them.

The Look: Inspired by the golden era of Shalom Harlow and '90s baroque glam, this look revives supermodel chic—structured eyes, sticky clumped lashes, and a perfectly contoured red lip. It's bold yet minimal, with clean lines and muted tones. It's a nostalgic throwback that instantly resonated with fans of vintage fashion and makeup.

The Artist: Firstman (Park Taeyun) is one of South Korea's most celebrated celebrity MUAs (next to Jung Saem Mool). His artistry celebrates the balance between structure and sensuality, echoing the era's obsession with symmetry and polish.

The Products:

• MAC 239 Brush: A precision tool for sculpted, seamless shadow work that defines the eyes without harsh edges

• Shiseido Majolica Majorca Mascara: Its comb-tip brush and sticky formula build up volume to get that gunky, spiky lash look

• Make Up Forever Artist Pencil (Endless Cacao or Limitless Brown): The secret to a perfectly contoured red lip—structured, dimensional, and camera-ready

The Look: A conceptual, editorial piece that plays with contrast and texture—black-lined lips sealed with plastic foil, glossy eyelids, and sculpted contours. The look gained attention for its high-fashion finish and incredibly smooth base, achieved through a meticulous facial massage that gave the skin that glassy, almost airbrushed glow.

The Artist: Paris Golden Hands (Min Kim) is a Paris-based MUA who's worked with Margaret Qualley (in The Substance), Lily-Rose Depp, and major houses like Chanel, Louis Vuitton, and Yves Saint Laurent.

The Products:

• Aestura Atobarrier 365 Cream: Used for a facial and décolleté massage to depuff, boost circulation, and create that flawless, glowing canvas

• Got2b Brow Gel: A versatile clear gloss that tames brows, lifts lashes, and adds mirror-like shine where needed

• Heroine Make Micro Mascara: The go-to for defined, fluttery length and all-day hold that withstands even the glossiest lids

The Look: A reinvention of the smoky eye—moody, sultry, and layered with multicolored glitter. The look gained popularity thanks to her signature glitter technique, which first caught global attention when she created viral looks for Chungha's "Roller Coaster" era. "I wanted to give the smoky eye a twist by wiping away parts of it to create texture. I used glitter on each eye differently, just enough to catch attention without overwhelming the look," she said.

The Artist: Glitter Magician (Jung Eunwoo) is the Assistant Director of Seoul Base and the creative mind behind Chungha's viral glitter looks.

The Products:

• Anua PDRN Hyaluronic Acid Serum and Menokin Bubble Mask: Hydrates and plumps for that "sheet mask glow" base.

• Espoir Be Velvet Cushion and Espoir Be Glow Stick: A seamless duo for sculpting and dimension with a soft, skin-like finish.

• Peripera V-Shading Contour Powder: A mix of warm and cool tones adds subtle depth without muddiness.

• Dasique Shadow Palette: Her go-to glitter source for its buttery pigments, smooth shimmer, and blendability.

• Artclass Finish Setting Fixer: Locks in the look with a long-lasting, transfer-proof hold (and yes, even Waterbomb-tested).

The Look: Think post-party glow at sunrise—bronzed lids, glittery accents, and that undone-yet-effortless energy that screams 5 a.m. muse. The look has gained attention for its creative use of glitter, giving it a multidimensional sparkle that catches the light just right.

The Artist: Seongsu Prince (Liu) is the Director of Liu Makeup, who offers a range of makeup services, including daily makeup, wedding makeup, and makeup lessons.

The Products:

• Wakemake Blurring Palette (Muted Coral): Used for base contour, it delivers a soft-focus definition that shapes the face without harsh lines

• Barry M Glitter Palette: Adds that glistening, disco-afterglow finish across the lids

• Flower Knows Liquid Eyeshadow: Layered for depth and dimension, creating a glimmer that shifts beautifully under different lighting

The Look: A "Fusion Eastern Beauty" aesthetic that reimagines traditional Eastern art through a Y2K lens. Clean lines, pops of red (symbolizing energy and luck), and a hint of that faux beauty mark trend. The look quickly caught attention for its glassy, silky-smooth base that makes the skin glow from within.

The Artist: Beauty Trendsetter (Kim Yumi) is the Director of KIM and a freelance MUA. She is known for her pulse on both global and Korean beauty trends. She's one of the show's most fashion-forward contestants, effortlessly blending old-world motifs with futuristic flair.

The Products:

• Espoir Be Glow Foundation: Creates a glass-skin luminosity that mirrors that signature K-beauty sheen

• Fwee Glitz Highlighter (Ruby Reborn): With its lavender undertones, it adds a multidimensional sheen that enhances bone structure under any light

• Fwee 3D Voluming Gloss (Currant): A juicy, high-shine finish that plumps the lips and ties the whole look together

The Look: An eerie, doll-like fantasy come to life—cut crease precision, glossy airbrushed skin, and perfectly symmetrical eyes. Its bold pink lids make the doll-inspired look pop, balancing cute and couture effortlessly.

The Artist: Hall of Yeseul (Park Sunmi) is a veteran MUA of Han Yeseul. She's spent 23 years refining techniques that balance high fashion and hyperreal beauty.

The Products:

• Shu Uemura Hard Eyebrow Pencil (Seal Brown): Creates natural, defined brows with buildable intensity

• Pro 8 Cheondam Gel Eyeliner: For soft and controlled definition, gives a more natural finish than a liquid liner

• Charlotte's Palette of Beautifying Eye Trends (Pink Love): Delivers vivid, highly pigmented shades for a standout eye look

• Picasso Eyeme Lashes: Layered for a 3D, doll-like flutter that adds depth and dimension to the gaze

The Look: The definition of luxury makeup—radiant, silky skin with soft coral tones that enhance natural beauty. This elegant "no-makeup" makeup has become a favorite for its polished, effortless sophistication.

The Artist: Detail Sohn (Son Joohee) is the Head Director of Jung Saem Mool Inspiration. She has nearly 30 years of experience—from fashion shows to ad campaigns—and has glammed up icons like Kim Taehee.

The Products:

• Jung Saem Mool Cushion: Delivers ultra-thin, luminous coverage that mimics naturally perfect skin

• The Saem Concealer and Jung Saem Mool Star-cealer Foundation: Blended with a flat brush to achieve soft, buildable layers and an undetectable finish

• Jung Saem Mool Cream Blush: Adds warmth and light to the cheeks that bring balance and natural vitality to the face

You can watch Just Makeup in the Philippines on Prime Video. New episodes release every Friday.