A Birkin Bag Is A Smarter Investment Than Stocks Or Gold

Now if we only had the money to actually buy one.

Better believe this piece of news, CGs, because it’s backed by an actual study!

A new analysis by Baghunter states that the Hermès Birkin has increased in value by over 500% since its launch in 1984, Luxury Daily reports. Compared to gold (the most popular commodity) and the S&P 500 (which reflects stock market returns), the Birkin bag has never dropped in value even during recessions.

Unlike gold and stocks, the ultra-luxury market which the Birkin is part of is not influenced by economic factors. “While the luxury market suffers during worse economic times, the ultra-luxury market is impervious to economic factors that can affect other industries such as high-street retail and stock markets,” shares Baghunter founder Evelyn Fox.



Birkins are notoriously hard to come by, and demand for the handbags is always greater than what is readily available for buyers. Buying a Birkin is not as straightforward as buying a bag from other luxury labels like Chanel and Prada—sales assistants can turn you away even if they have one sitting in the stockroom, or they can put you on a six-year waitlist.

Because of this, the resale potential for a Birkin is always high. An auction in 2015 made a record-breaking sale of $223,000 (about P10.5 million) for a pink crocodile-skin model. That same year, Baghunter sold a special order gray and black croc-skin Birkin for $99,750 (about P4.7 million).

“These figures indicate Birkin bags are maintaining and even exceeding their market value on the secondary market, making them among the safest investment types available,” concludes Fox.

Needless to say, they’re the prettier investment, too.

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