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This 26-Year-Old Pinay Is Already Running 3 Businesses

Katrina Razon talks business and gets real about the music industry in the Philippines.
PHOTO: Instagram/katrinarazon

On July 25, 2017, Katrina Razon was part of a panel at the second annual Forbes Under 30 Summit Asia where they discussed the shifting perception of women who work and shatter traditional gender stereotypes. sat down with Katrina to discuss what it’s been like for her as a young, female entrepreneur.

Tell us about the many hats you wear.

I split my time between Los Angeles and Manila these days. When I’m in LA, I focus on my investment vehicle called KSR Ventures, which specializes in seed capital funding for startup companies. I truly believe in the power of a team and the trust that’s established in that team. I am also the Co-Founder and Managing Partner of Third Culture Music + Media, an experiential marketing agency based in Manila and Hong Kong. Our most recent project was the Louis Vuitton store opening that took place [last July 20]. On top of that, I sit as the Director of Wonderfruit, which is a premium lifestyle festival that takes place in Thailand.

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What’s a typical day like for you?

It’s honestly different every day. I have really high standards for myself. I won’t stop working even if it’s really late in the evening. This means that some days, I work from 7 a.m. until 5 a.m. the next morning. The reason why I choose to be an entrepreneur instead of a pencil pusher is because I really strive and thrive in crazy work environments.

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Because so much of what you do is related to music, can you give us some insights on the industry here?

Karaoke is the number one past time for Filipinos. Everyone is a frustrated singer here, which means that there’s a plethora of talent available. Whenever I worked in the U.S., generally speaking, the entertainment bands were Filipinos. It’s just unfortunate to see that a lot of our talented Filipino acts here are so afraid to go overseas. The truth is, there aren’t a lot of agents and managers in the Philippines who can advise them in a healthy direction. Some of them are also very selfish and want to pocket all the money for themselves. There are so few people at the top of the local industry. What we need to realize is that there are actually more than just five people we can look up to.

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Can you tell us about a time when someone didn’t take you seriously because of your age or gender or both?

To this day, I go to meetings at William Morris Endeavor and the first thing agents ask me is, “How old are you?” When I tell them that I’m 26, I usually hear that I don’t look older than 17. I don’t allow that deter me, though. I just approach it with humor and attribute it to my Filipino genes.

Tell us something about you that most people might find surprising.

I think they’d be surprised to know that I’m a seasoned investor. I actively search for companies seeking for capital or any kind of guidance. In the U.S., I’ve been approached for my opinions on several different business ventures.

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When you feel disconnected from your passion, what do you do to recharge?

I bring myself back by turning off my phone and computer and going to my studio to play a set for four hours straight. That reminds me of why I do what I do. 

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