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The End Of An Era: Jollibee Announces The Discontinuation Of Its Iconic Champ Burger

Farewell, Champ!
PHOTO: FACEBOOK/JOLLIBEEPHILIPPINES
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Filipino fast-food chain Jollibee announced that they will be discontinuing its iconic Champ burger from all of its branches.

In a statement issued on January 3, Jollibee said, “We are working on big and exciting things this year for our burgers line to delight and bring greater joy to our customers.”

The 45-year-old fast-food restaurant added: “Our customers can enjoy the same langhap-sarap beefy goodness by trying out our double patty Yumburgers—Regular, Cheesy, and Cheesy Deluxe variants.

Jollibee also said in its statement that its product offerings are being reviewed on a regular basis to meet customer demands. The company also hinted that there’s a chance that old Jollibee classics may return in the future.

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Introduced in 1984, Jollibee’s Champ burger has been a mainstay in the fast-food giant’s menu. The company did not provide an exact date as to when the burger will be discontinued, but for now, Jollibee fans should take the opportunity to order this iconic burger before it's gone for good.

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