Calling all ARMYs! This is not a drill: Starbucks Korea is releasing a product line in collaboration with BTS.
The campaign, which will run from January 21 to February 6, 2020, is called, “Be the Brightest Stars,” and it features six limited edition products that are ~*too pretty*~ for our (purple) hearts. The collection will be released exclusively in Korea, and it includes the following: a mug, glasses, a laptop pouch, a tablet case, and a *very* cute keychain!
Aside from the products listed above, they will also release three purple-themed special food items: Blueberry Star Macaroon, Purple Berry Cheesecake, and Purple Star Cupcake.
A special beverage called Blooming Purple Vin Chaud will also be available. It can be enjoyed either hot or iced and according to Starbucks, the drink is slightly flavored with elderflower, grape juice and fruit.
During the promo run, they will use paper bags and cup sleeves that boast both Starbucks’ and BTS’ logos. To further enhance the customers’ in-store experience, they will play BTS’ “Make It Right” from their Map of the Soul: Persona album across all stores in Korea. How cool is that?!
According to their website, a portion of the "Be the Brightest Stars" collection's proceeds will go to Beautiful Foundation's Opportunity Youth Independence Project. This project is an initiative that helps support career and educational development programs for young people leaving children’s homes to start their adult lives. Beautiful Foundation is a South Korean non-profit organization that aims to spread the ideals of a philanthropic culture and unite caring individuals to offer aid and assistance to the underprivileged and disenfranchised.”
Follow Karla on Instagram.