Victoria's Secret has partnered up with a London-based lingerie company called Bluebella, and for the first time ever, they're featuring a size-14 model: Meet Ali Tate Cutler.
Ali, who has 123,000 followers as of this writing, made the announcement on her Instagram account:
In an exclusive interview, Ali told E! News, "We need to be accurately represented in brands and media. For Victoria's Secret, I am so excited that they decided to put a size 14 woman like me on the wall. I feel like they are headed in the right direction, and they are listening to their audience who have requested to see more women of diverse shapes and sizes."
If you can recall, in 2018, Victoria's Secret faced heavy criticism when the company's former Chief Marketing Officer, Ed Razek, made controversial comments about why the brand didn't have plus-size and transgender models. He told Vogue, "We market who we sell to, and we don't market to the whole world...It's like, why doesn't your show do this? Shouldn't you have transsexuals in the show? No. No, I don't think we should. Well, why not? Because the show is a fantasy."
But it looks like Victoria's Secret is moving towards the right direction, collaborating with an empowering brand like Bluebella. ICYDK, Bluebella's latest project is called #LoveYourself.
Of the project, Bluebella wrote, "We want to help redefine sensuality and encourage self-love, self-acceptance, and celebrating oneself! This campaign is all about these three words—Strength. Confidence. Independence. These are just some of the characteristics of the Bluebella brand. They're also true of the people that we like to call our family (that's you!) who rock our pieces with the attitude they deserve."
Unfortunately, though Ali has gotten a lot of praise, there has also been some negative feedback. She said, "Victoria's Secret has such a big influence and such a big platform that this could really be transformative for a lot of people. My biggest worry would be that it's not received well—seeing women of larger sizes being showcased on their IG or website. Receiving hate for my size. I have even seen people write on the comments, 'She is too big' or "This isn't helping.' That never feels good, I also have to remind myself that they aren't me, and they don't know my body. They are speaking from a place of not knowing the reality."
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