Another day, another drama on YouTube. This time, it's happening to everyone on the platform and not just in one community.
YouTube announced stricter verification requirements starting in late October 2019 because "when you come to YouTube, it's important to know if the channel you're watching is the official presence of the creator, artist, public figure or company that it represents."
Currently, when a user is verified, there's a check mark next to channel's name. When they implement these changes, "you'll see a grey background on the YouTube channel's name to indicate that it's verified by YouTube. This new look will also replace the existing music note on Official Artist Channels on YouTube."
So why exactly are they changing their current look? Apparently, people mistakenly thought that a check mark meant sponsored content instead of one's identity: "To reduce confusion about what being verified means, we're introducing a new look that helps distinguish the official channel of the creator, celebrity or brand it represents. The new look will also be displayed more consistently across channel pages, search and comments and is more difficult to replicate so that viewers can be sure of a channel's identity."
Next, their verification program. RN, YouTubers can be verified once they surpass 100,000 subscribers "regardless of need for proof of authenticity." Before 2019 ends, "[their] new criteria prioritizes verifying prominent channels that have a clear need for proof of authenticity." YouTube is doing this to make sure people find what or who they're really looking for faster.
What does that mean for content creators on YouTube? "Channels that meet the new requirements no longer need to apply; [YouTube] will automatically apply the new verified treatment." And just because you're currently verified doesn't mean you can't lose this status: There's a section in the announcement for YouTubers who can appeal the loss of their verification.
When YouTube announced their decision via Twitter, people had a lot of feelings, especially because some of them already got an email saying they'll be losing their verified status: