Updated April 22, 2021 6:35 p.m.
It's here! BTS' CF with Smart Communications just dropped, and we're so kilig! Watch our seven favorite boys as they send us messages of healing to the tune of "Life Goes On" and "Dynamite". Of course, they also said the brand's signature tagline: "Simple, Smart ako."
Good day to everyone especially to Filipino ARMYs: It has been confirmed that BTS is Smart Communications' latest ambassadors!
The global superstars—RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook—will lead the telco giant's 2021 campaign, "Live Smarter, Live with Purpose," which will be released in the first quarter of this year. The goal of this partnership is to encourage the youth to live with passion and purpose.
Check out favorite boys talking about their newest partnership with Smart in this *super cute* video:
In a statement by Smart Communications President and CEO, Alfredo S. Panlilio, BTS is recognized as a group that provides healing to their fans, which makes them the *perfect* leaders for the campaign. "Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World."
Smart's SVP and Consumer Wireless Business Head, Jane J. Basas, also added: “Just like BTS who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation is empowered to immerse in their interests and succeed with their pursuits."
Earlier today, Smart has hinted about the campaign through their social media accounts. The leading telco brand's Chairman, Manny Pangilinan, also tweeted about this, complete with hearts in Smart and BTS' signature colors.
The Grammy-nominated group recently made their comeback with their album BE, and it was well-received by fans across the world. The lead track "Life Goes On" was specially produced by BTS to bring comfort to ARMYs during the pandemic.
ARMYs, how excited are you for this partnership? Let us know in the comments section!
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