A photo of James Reid appeared on Amazon Music’s digital billboard at the iconic Times Square in New York City. On Instagram, James shared a photo of the billboard and wrote, “We up in NYC again.”
Careless Music, the independent music label co-founded by James, also shared a video of the digital billboard, pinning the location of Times Square in the post.
The billboard promotes Amazon Music’s Mixtape Asia playlist, which contains James’ new Amazon Original single entitled “Crazy” that was released on May 14.
Recently, James’ former onscreen partner Nadine Lustre made international waves when her digital billboard for Spotify came out in Times Square that promoted the music streaming platform’s EQUAL program.