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Fun Fact: The Lula Club Started During A Random Lunch At Rei Germar's House

Know more about the passion project that was built on friendship.
The Lula Club
PHOTO: (LEFT TO RIGHT) INSTAGRAM/JAMMY.CRUZ, INSTAGRAM/THELULACLUB
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Have you ever wondered what it's like to manage a business with your barkada? Content creators Rei Germar, Hazel Quing, Ry Velasco, Jammy Cruz, Migy Romulo, and Suzelle Lumbera would definitely know. Just a few months ago, they launched The Lula Club, "a community that encourages memory keeping."

In an exclusive email interview with Cosmopolitan Philippines, they revealed that the idea of establishing The Lula Club actually started during a random lunch date at Rei's house. "Our similar interests and hobbies had brought us closer to this passion project, which celebrates our friendship. [We get to share our passion with our audiences], and eventually [inspire] more and more people, together. The Lula Club [was] established for our community to take a moment and enjoy a #LifeWithLula, their friends, family, and whatever interests them," they shared. 

THE LULA CLUB
INSTAGRAM/THELULACLUB
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The Lula Club: Collections

Their first collection, The Lula Club Dispofilm, was inspired by their love for "creating raw content and taking photos on film." They offered disposable film cameras in three cute and colorful designs: Wacky, Say Cheese!, and One, Two, Beans! Each one costs P949 and lets you take up to 27 shots using the Kodak UltraMax ISO 400.

The Lula Club Dispofilm
INSTAGRAM/THELULACLUB
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"Our goal is to encourage people to slow down, take pauses, and enjoy moments that only come once in our lives. And to capture these moments, we made sure that we used High Quality Film such that people who purchase our products can re-experience these captured memories—enhanced by light leaked, finger on lens, and overexposed moments," they mentioned. 

The Lula Club founders: Rei Germar, Hazel Quing, Ry Velasco, Jammy Cruz
INSTAGRAM/THELULACLUB
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The Lula Club founders: Rei Germar, Hazel Quing, Ry Velasco, Jammy Cruz
INSTAGRAM/THELULACLUB
The Lula Club photo using Fingers on Lens filter
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Cat photo by The Lula Club using over exposed filter
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The Lula Club founders: Rei Germar, Hazel Quing, Ry Velasco, Jammy Cruz
INSTAGRAM/THELULACLUB
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And to further promote memory keeping, the group recently launched their second collection, The Lula Club Notebook. Made from quality vegan leather with 90 gsm paper, this item costs P349 and comes in six pretty colors (all with toast-inspired names): Jelly, Choco, Peanut, Avo, Raisins, and Dulce. It also comes with a super cute sticker pack! 

The Lula Club Notebook
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The Lula Club Notebook
INSTAGRAM/THELULACLUB

Speaking about the process that went into establishing The Lula Club, they said, "We thought of building a community that will be with [our audience] in [their] everyday struggles, routines, highs, and lows. As we share our daily life to everyone through our vlogs and stories, we want the people to share their life with us through a #LifeWithLula. From there, we thought of products and collectibles that will help build a community of keeping moments." 

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It took about six challenging months for the team to finalize their brand logo, develop the product pipeline, source suppliers, and move in to their own office. Despite all the delays and endless meetings in between, The Lula Club was launched on April 25, 2021.

THE LULA CLUB
INSTAGRAM/THELULACLUB

For Rei, Hazel, Ry, Jammy, Miggy, and Suzelle, the best part about creating their products is the trial and error process that comes with whole day meetings and endless brainstorming. Going back and forth with product development, choosing the right prints and colors, devising their marketing strategy, and finally seeing the actual product are all memorable experiences to them as well. They added, "When we finally see the fruition of all our hard work, it's the best feeling ever!"

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THE LULA CLUB
INSTAGRAM/THELULACLUB

To know more about The Lula Club, check out their Shopee store or visit their Instagram.

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