If you're reading this because you've finally joined the colored hair bandwagon, congratulations! Welcome to the world of sulfate-free shampoos, ready-to-apply dyes, and *tons* of nourishing treatments. Getting colored locks is pricey, so you want to be sure that you're getting your money's worth. This also means preventing the dye job from fading fast.
How long should I wait before I shampoo freshly dyed hair?
One question you may ask yourself after your hair coloring sesh is how long should you wait until you can wash your locks—no one wants to waste their hard-earned money by having their new hue fade immediately. The answer? You must wait at least 72 hours or three days before you can shampoo your tresses.
While the urge to wash your hair can be very tempting in those three days—especially if you have an oilier scalp—we highly discourage you from doing so. According to hairstylist Eva Scrivo, "it takes up to three days for the cuticle layer to fully close, which traps the color molecule, allowing for longer-lasting hair color." When the time comes for your initial wash, make sure to only use cold water and color-safe hair products. If you have blonde tresses, invest in a purple shampoo to avoid brassiness.

TRESemme Shampoo Blonde Brilliance 150ml, P135, Lazada
TRESemme Shampoo Blonde Brilliance 330ml, P432, Watsons, Shopee

L'OREAL Paris EverPure Brass Toning Purple Shampoo 200ml, P405, Lazada, Watsons
How do I maintain my colored hair? How often should I wash it?
Of course, it's not just the initial wash that matters, but every single one that comes after that. If it's your first time having colored locks, you will need to switch up your entire hair care routine. Avoid using hot water as much as possible since this can open up your cuticles, choose products that are free from ingredients like sulfates and parabens (here's a list of color-safe shampoos that we recommend), and space out the time between washes. On no-wash days, dry shampoo will be your new BFF, trust us.

Lush No Drought Dry Shampoo, P995, Glorietta 4, Lush.com.ph
It's true that the spending doesn't stop after you dye your hair since you have to drop some cash for maintenance, too. But. don't let that stop you from wanting to try out crazy colors, though. As a self-proclaimed ~hair coloring junkie~, it's totes worth it! ;)
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