This is not a drill, you guys—Selena Gomez is coming out with her own beauty line called Rare Beauty! The singer said on Instagram, “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect—I just want to be me. I want us all to stop comparing ourselves to each other and start embracing our own uniqueness.”
“You’re not defined by a photo, a like, or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself,” said Selena, who came out with the album Rare featuring the track “Rare” last month.
Selena hasn’t revealed the products yet, but teased that “the colors are really fun” on IG Live, where she was wearing a red lippie and other Rare Beauty products.
She said she started working on the brand two years ago and that a lot of the products in the works will be “in participation” with her fans. “I want your help to build the brand because I want it to be real. I want it to be real stories and real people and just a place where people can feel like they’re in a community.”
Rare Beauty will launch anytime between June to August in Sephora stores in the U.S., Mexico, and Canada and on Rare Beauty’s website. As for Philippine stores? Keep your fingers crossed because Selena said they’ll go global next year!
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