Everyone's current K-drama obsession, Start-Up, has divided the drama-watching populace into #TeamGoodBoy and #TeamDoSan. And it's all because of Start-Up scriptwriter Park Hye Run who has a way of writing dialogue that either kicks us in the gut or leaves us on a motivational high. We've rounded up the *best* Start-Up quotes from the show's episodes—and all of them are nothing short of memorable.
- "You're a cosmos flower. And it's still spring. Wait until fall, and you'll bloom beautifully. Be patient." —Mrs. Choi, Episode 2
- "Have you ever wandered on purpose? Today, I aimlessly wandered on purpose. Have you ever let yourself get soaked even though you had an umbrella? That's what I did today. It was a sweltering day, and the rain totally cooled me down. After walking for 30 minutes like that, the rain stopped, and an unbelievably beautiful scene unfolded before my eyes. I saw a huge rainbow. It looked as though it'd grant me any wish. Then it suddenly hit me. It's actually nice to wander aimlessly every once in a while. From time to time, it'd be wonderful to sail off without a map." —Young Seo Dal Mi, Episode 3
- "Every day, I am grateful for the choice I made that day. So you don't need to be sorry. And from now on, you shouldn't worry about me because my life will get even better. I'll be honest. At the moment, I'm not as successful as In Jae is. I admit it. But In Jae is three years older than me. So give me three years. I'll outdo her by then." —Seo Dal Mi, Episode 3
- "Life isn't a dream, you know. It was a good dream, and she seems to have slept well. It's time to wake her up." —Mrs. Choi, Episode 3
- "I want to be on the 32nd floor. The elevator we take won't take me there. I should get on one that will. That's why I'm quitting." —Seo Dal Mi, Episode 3
- "Dad, I learned an expensive lesson thanks to you. If the start is easy then it'll be taken away easily as well, and a CEO without shares is no better than a chewed-up gum. Thank you for the invaluable lesson." —Won In Jae, Episode 3
- "Well, she said it felt like a dream. A dream that she'll remember forever. It made her so happy. You want to take that away from her? Can you live with yourself after that? Gosh, I can't. So let's not wake her up from that dream. Don't take it all away. Just leave her be. The Nam Do San in her dream, I'll make it a reality." —Han Ji Pyeong, Episode 3
- "I know that she's too good for me, but I keep wanting more. I keep getting more desperate." —Nam Do San, Episode 5
- "Grandma, dad told me that deserts would cover the entire world if it was sunny every day. We need rain and snow for plants and delicious fruits—like this tangerine—to grow!" —Seo Dal Mi, Episode 5
- "I never regretted it. But I wish things could've been different. I always wished I had met you sooner. Then, we could've played cards on the holidays, and I could've made gimbap for your school trips. If anyone had bullied you, I would've met their parents, yelled at them to teach their kids better, and fought for you. I know I can't replace your parents, but I could've at least been a nosy old lady who lives next door. That makes me a bit sad." —Mrs. Choi, Episode 5
- "'What makes a great CEO?' There's no such thing. That's as absurd as asking what makes a great politician. There are no right answers to politics or management. Why look for answers that don't exist? So, instead of looking for answers, make choices. Whatever you choose, you'll be criticized. You can't make any decisions if you're afraid of criticism. And if you can't make decisions, you can't be a CEO. What do you want to be? A good person or a CEO? Don't be greedy. You can't be both. Choose one. Just one." —Han Ji Pyeong, Episode 6
- "I met someone from the company that day. You took a nap after the Hackathon, but I met the man who was there as a judge. Then I contacted him and submitted a proposal. And my father was not involved at all. You had your chance, too. You're too incompetent for not seizing it. Try to learn from my accomplishments. Luck? Connections? Stop listing excuses already. I'm tired of it." —Won In Jae, Episode 7
- "Dal Mi, I really tried to suck it up and just do it, but I can't. I'm sorry you gained an enemy because of me, but this is so wrong. I'll become more influential than Won Du Jeong. A hundred million…No. You lost 100 million won because of me, so 200 million…No. I'll bring you 10 billion won." —Nam Do San, Episode 7
- "I think I get it. You want to be as bright as the moon but you feel as though you're just a star as tiny as a dust particle. Is that it? ... You're that star over there, the one that looks like a tiny dust particle. A fixed star that is much bigger than the moon. So don't run away." —Seo Dal Mi, Episode 9
- "Why not? Why can't it be me? Yes, you're right. This is wrong. None of this should've happened in the first place. I wish I had never met you. I was doing just fine. I didn't lack anything! You got me with that nickname, Good Boy, and I got too nosy for my own good. I acted like an idiot, just like back then." —Han Ji Pyeong, Episode 9
- "You're not supposed to say sorry. You're supposed to say I'm mistaken. Say that you're the Do San I know. Why are you saying you're sorry? That means this was all a lie." —Seo Dal Mi, Episode 10
- "Does my dream have to be success? Can't it be a person?" —Nam Do San, Episode 10
- "Some people said something similar about a hundred years ago. When taxis first hit the streets, rickshaw pullers protested like you are doing now. If we prioritized their livelihood over innovation, we'd have rickshaws instead of taxis now. Forget cellphones. We'd still be using old school phones with telephone operators. Is that the world you want? No, right? The same goes for our children and descendants. They, too, want the world to change for the better. I wish to make the world a better place. That's why I'm doing this." —Won In Jae, Episode 11
- "I'm not a good boy. Mrs. Choi, you completely misjudged me. I'm a jerk who hurts people with harsh words. I pretend to be the smartest in the world, but in reality, I'm just an idiot who knows nothing. I'm not a good boy." —Han Ji Pyeong, Episode 12
- "You're not the Do San from the letters. And I'm not your dream. We shouldn't be unreasonable and hold on to an illusion. We should accept reality. We're not kids anymore. We can't dream forever, can we?" —Seo Dal Mi, Episode 12
New episodes of Start-Up are available on Netflix every Saturday and Sunday night at 9:30 p.m.
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